Assistant
Responds to a request
Usually waits for a prompt and returns information or guidance.
Works from an instruction
Personal AI explained
A personal AI representative is an AI entrusted to handle defined interactions on someone’s behalf, using context, permissions and boundaries established by that person.
It does not replace personal judgement. It manages the interactions that do not always require it—and returns control when they do.
The distinction is not a matter of branding. It changes what the system must understand, what authority it needs and when it must return control.
Assistant
Usually waits for a prompt and returns information or guidance.
Works from an instructionAgent
Uses tools and follows a workflow to deliver a task or outcome.
Works from a goalRepresentative
Uses context, delegated authority and boundaries to handle or escalate a situation.
Works from context + permission
The four foundations
A system may be capable of producing a fluent answer without being qualified to represent a person. Four foundations must exist together.
The people, responsibilities, preferences and circumstances that change what an interaction means.
What the representative may access, disclose, confirm, change or complete.
Where authority ends and when the person must be involved.
A reviewable record of what happened, why it happened and what can be corrected.
Representation is not autonomy
A personal AI representative should be designed to pause at the edge of its authority—not improvise past it.
Where representation may apply
These are category examples, not a claim that every representative system should act across every channel.
Understand purpose, collect details and decide whether an interruption needs the person.
Check approved options, confirm routine arrangements and escalate conflicts.
Handle low-risk confirmations, changes and everyday coordination.
Gather information, wait on hold and return the useful outcome.
Complete straightforward requests where the rules are already clear.
Track routine next steps without making the person manage every exchange.
Accountability and review
A representative should make it possible to see what permission was used, what action was taken, what outcome was produced and when control returned to the user.
That record should be understandable, reviewable and correctable—not hidden inside an opaque system.
Questions people should ask
What does it know about me?
Who may it speak to?
What information may it share?
What may it confirm or change?
When must it ask first?
Can I review what it did?
Can permission be withdrawn?
Who is responsible when it acts?
One implementation of the category
Cocoon is a consumer personal AI representative designed around relationship-aware context, permission-led action and protection of attention.
It begins by learning how the user wants everyday situations handled, then works within those boundaries across calls and other approved interactions.
Common questions
A personal AI representative is an AI entrusted to handle defined interactions on someone’s behalf, using context, permissions and boundaries established by that person.
An assistant normally responds to a prompt. A representative can receive an interaction, interpret it in context and handle it within delegated authority.
No. An agent is usually organised around completing a goal. A representative must also understand relationships, disclosure, urgency, boundaries and when control must return to the person.
Only within authority you have explicitly provided. Consequential, sensitive or uncertain decisions should be returned to you.
Permissions should be specific to the information it may access, the people it may interact with, what it may disclose and which actions it may complete.
A trustworthy representative should provide a clear record of what it did and why, and allow permissions and reversible actions to be changed where possible.
It should ask, pause or escalate rather than hide uncertainty or exceed its authority.
Responsibility depends on the service and circumstances, but the provider should clearly identify the accountable company, the user’s controls and the process for reviewing or correcting an action.
Yes. Delegated authority should be changeable and withdrawable rather than assumed to be permanent.
Cocoon is the consumer product and protected environment in which a personal AI representative learns the user’s context, works within permissions and handles approved interactions.
UK early access
Your personal AI representative — built to handle calls, appointments and everyday interruptions while you get on with life.
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