01
Cookies and similar technologies
Websites can use cookies, local storage, pixels, tags and similar technologies to remember information, measure use or support advertising. Some are necessary for a requested website function; others are optional.
02
Necessary
Necessary storage supports functions such as remembering your cookie choice, maintaining preview/session access while the development gateway remains active, protecting forms and managing waitlist-popup frequency. These functions are not used for behavioural advertising.
03
Analytics
If you choose analytics, we may use Google Analytics and Microsoft Clarity to understand how people use the site, which pages perform well and where the experience can be improved. Clarity can provide interaction analysis such as heatmaps and session-style playback.
We do not intentionally use these tools to collect the content you type into waitlist form fields. Analytics technologies remain inactive until the analytics category is allowed and the relevant production identifiers are configured.
04
Marketing and advertising
If you choose marketing technologies, we may use Google Ads conversion tracking, Meta Pixel and TikTok Pixel to measure campaign performance, attribute conversions and support advertising audiences or optimisation.
These technologies remain inactive until the marketing category is allowed and the relevant production identifiers are configured.
05
Services named in our current tracking plan
Google Analytics
Audience and website-performance measurement. Category: Analytics.
Microsoft Clarity
Interaction analytics, heatmaps and session-style diagnostics. Category: Analytics.
Google Ads
Advertising conversion measurement and campaign attribution. Category: Marketing.
Meta Pixel
Advertising measurement and optimisation for Meta platforms. Category: Marketing.
TikTok Pixel
Advertising measurement and optimisation for TikTok campaigns. Category: Marketing.
These providers may set or access their own identifiers once the relevant category is enabled. Their exact cookie names and expiry periods can change with provider configuration and browser behaviour.
06
Manage your choices
You can accept all non-essential technologies, reject them, or choose analytics and marketing separately. Necessary storage remains enabled because it supports the site and your preference choice.
If you withdraw a category after a third-party script has already loaded in the current page, the website stops initiating new optional tracking through that category and may reload the page where needed to apply the change cleanly.
07
Changes to this policy
We will update this page if we materially change the tracking services or purposes used on the public site.
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Contact
Questions about privacy or cookie choices can be sent to privacy@hellococoon.app.
Voicecenta Ltd, company number 16500651, 6 Nelson Street, Southend-On-Sea, England, SS1 1EF.